The team at .Superior IP can provide expert advice for registering state, federal, and international trademarks, along with strategies to manage and renew your registered trademarks over the life of your business. We can help you navigate office action responses, appeals, opposition and cancellation proceedings, and other compliance requirements, while making sure your competitors don’t infringe upon your brand.

In the United States, trademark law governs any sort of unique mark that is used to distinguish the goods or services of one company from another. Common trademarks include logos, words, and symbols, as well as unique shapes, phrases, sounds, and smells that denote a particular brand. When it comes to standing out in the marketplace, protecting your trademarks is of vital importance. And since trademark infringement is a regular occurrence these days, having a good trademark attorney by your side can be priceless.

Often, new business owners struggle to find their unique look and feel, and have a hard time knowing the legal boundaries of using particular words or logos. While the mere use of a “mark” can give rise to ownership of that mark, it’s always best to officially register your trademark. This secures your branding and gives you legal leverage in case of infringement or other competitor disputes. Many designations that denote your unique brand in the marketplace can be trademarked, including:

Because trademark law can be confusing and complicated, seeking legal counsel is a wise investment in your business’s long-term success. Prior to beginning any work, we offer a free consultation where we review your situation and help you determine the best path forward. We then provide you with an estimate that includes the total cost of the services you need.